Sep 20 2014

I have a Booths card- bow before me peasants. Oh.

I’ve just paid £2.20 for a hot chocolate, a cup of premium tea and a glass of wine in an artisan cafe in Garstang. This is it, the pinnacle of my life, there is no going back now. I have jumped the shark of my life.

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Booths  ( or Boobs as my three year old keeps ‘hilariously’ calling it loudly in front of teenage boys) makes Waitrose seem a bit on the slummy side. In fact, I heard once on Radio Four on one of those mid- afternoon programmes that nobody actually listens to unless they’ve got crippling Norovirus, a hangover, bad reception or are retired that Booths is actually posher because they stock more types of expensive caviar than Waitrose.  This has become one of my ‘Actually I’ll think you find..’ quotes about the North  I repeat like a pub bore every time  I go down South.

Being the owner of a black embossed Booths card (free when you enter your email address into the website form) makes me feel a bit special. I hold it out casually with a smile, a triumphant smile like somehow I have made it into that special club. That special club where you have to write your email address into an online form.

It is quite sad my life has become to this really. BUT ACTUALLY NO!  Because with the Booths card comes free hot drinks-even hot chocolate. Yes, even hot chocolate.  EVEN FUCKING HOT CHOCOLATE! It’s the beverage equivalent of climbing Mount Everest but without the death and stuff.

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So the hot beverages are free so I can absolutely justify a small bottle of wine for two pounds whilst I sit in laminated splendour, the queen of my brightly yet attractively lit domain.

Until the random envy and spite directed at the other plebs with their free hot beverages.

I go downstairs and pretend to think about purchasing luxury pickles. That’ll learn em. I accidentally purchase a luxury pickle.
I think I understand how marketing works.

 

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